Content creation guidelines
Best practices for creating high-quality, engaging travel content
7 min read
Quality Standards
High-quality content is the foundation of successful travel products. Follow these standards:
- Accuracy: All information must be current and verified
- Originality: Content should be your own experience and expertise
- Completeness: Provide comprehensive, actionable information
- Clarity: Write clearly and concisely
- Value: Offer insights customers can't easily find elsewhere
Writing Best Practices
- Personal Voice: Write in your authentic voice-customers connect with personal stories
- Specific Details: Include exact names, addresses, and practical information
- Practical Tips: Share insider knowledge, shortcuts, and local secrets
- Structure: Organize content logically with clear headings and sections
- Actionable: Provide step-by-step guidance when possible
Media Guidelines
Visual content significantly enhances your products:
- High Resolution: Use images at least 1920x1080 pixels
- Ownership: Only use photos you own or have rights to use
- Relevance: Images should directly relate to the content
- Quality: Well-lit, in-focus, and properly composed
- Diversity: Include a variety of shots (wide, detail, food, activities)
Content Structure
Well-structured content is easier to follow:
- Introduction: Set context and expectations
- Day-by-Day: Organize itineraries chronologically
- Categories: Group similar activities together
- Practical Info: Include hours, prices, booking tips
- Conclusion: Summarize key takeaways
What to Avoid
- Copying content from other sources
- Using copyrighted images without permission
- Including outdated or unverified information
- Overpromising or misleading descriptions
- Generic content that lacks personal insight
💡 Pro Tip
The best travel content comes from genuine experience. Write about places you've actually visited, and share the real stories, challenges, and discoveries from your travels. Authenticity sells.